Make Smarter Business Decisions with Data.
Data-Driven Decision
Making Workshop.
A focused 5-hour classroom workshop that equips working professionals and students with practical frameworks to make confident, data-backed decisions in real-world business scenarios.
What is data-driven decision-makingin the retail workshop?
ABOUT THE PROGRAM
Designed by D Square Consulting Services in partnership with Bangalore Integrated Management Academy (BIMA), this intensive one-day workshop is built for final-year students and fresh graduates who want to break into digital analytics and e-commerce roles. In just 5 hours, you will gain practical knowledge of how leading retail giants like Tesco, Target, and BigBasket use data to drive every business decision from customer behavior analysis to conversion optimization and beyond.
Skills You Will Build in This Workshop
01
Understand how data-driven decision-making works in real retail environments
02
Learn to identify and track key metrics, KPIs, and performance indicators
03
Explore digital analytics tools and data collection technologies used by top retailers
04
Understand conversion rate optimisation and how to improve business outcomes
05
Learn traffic optimisation strategies through natural and paid search
06
Analyse real-world retail case studies to apply learning immediately
What This Workshop Covers
Explore practical modules designed to help you understand digital analytics, customer behavior, performance metrics, and business optimization.
Introduction to Digital Analytics
Understand the fundamentals of digital analytics and its role in business decision-making
Data Collection - Tools & Technology
Explore the tools and technologies used to collect and manage business data.
Key Metrics and KPI Understanding
Learn how to measure performance using key metrics and business KPIs.
Conversion Rate Optimisation
Discover techniques to improve customer actions and business outcomes.
Optimisation via Natural Search
Understand how organic search strategies drive website traffic and visibility.
Traffic Optimisation via Paid Search
Learn how paid campaigns help attract targeted audiences and improve results.
Case Studies and Real-World Examples
Apply concepts through practical examples and real-world business scenarios.
Why This Workshop Stands Out
A structured curriculum designed to help you understand and apply data-driven decision-making in real-world business scenarios.
Framework for Data-Driven Decisions
Practical tools and methods used in real retail organisations
Retail-Specific Data Sources
Learn the exact data sources used by top retail and e-commerce companies
Data Analysis Techniques
Hands-on exposure to core analytics methods
Summary of Key Points
Structured takeaways for every module
Simple and Engaging Format
Easy-to-grasp concepts with real-world context
Workshop Participation Certificate
Issued by BIMA in collaboration with D Square Consulting Services
Learn from an Industry Expert
Gain valuable insights from a seasoned professional
Rathinavel Carnapregassam
Digital Analytics Leader
A seasoned analytics and digital commerce leader with over 15 years of experience driving data-led transformation across global retail and e-commerce organizations. Rathinavel has successfully led cross-functional analytics teams, developed self-service BI capabilities, and translated complex business challenges into scalable, actionable insights. Retail experience includes the following: • Digital Marketing & Digital Analytics at Tesco, Target, and Lowe's • Product Analytics and Customer Behaviour & Journey Analysis • Conversion funnel optimization and Online Merchandising • Category Management, Marketing Campaign Analytics, and Category Performance Intelligence • AI-driven solutions and customer journey optimization
Workshop at a Glance
Program Date
Registration Last Date
Duration
Timings
Program Mode
Delivery Centre
Geetha S Educational Trust,
No.77/1, Mysore Road,
Valagerahalli Village,
Near Pattangere Metro Station,
Bengaluru - 560059
Workshop Fee
(Inclusive of Breakfast - Non-Refundable)
Early Bird Discount
FAQ’s
Ready to Launch Your Digital Analytics Career?
Join this hands-on workshop, learn from an industry expert, and walk away with the skills, certificate, and confidence to excel in the world of data-driven retail.