Workshop on Data-Driven Decision Making in Retail

Workshop on Data-Driven Decision Making in Retail is designed by D Square Consulting Services Pvt Ltd in partnership with TBC. This course is designed to provide final-year students with the necessary skills and knowledge to excel in digital analytics roles, thereby enhancing their placement prospects and career success.

Start Date

Program Start Date: TBC

Registration Last Date: TBC

Duration

Duration: 5 Hours

Days: Saturday and Sunday

Learning Mode

Learning Mode: Offline / On Premises / Classroom

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Partners with

TBC...

About Us

This workshop is designed to equip students with the essential skills and knowledge required to excel in digital analytics roles and enhance their employability during campus placements.

Our Modules

  • Definition and Significance
  • History and Evolution
  • Sources of Retail Data
  • Data Quality & Management Techniques
  • Difference between KPI and Metric
  • Importance of KPIs and making it smart
  • Common metrics used in Digital Retail (Traffic, Engagement, Basket, etc)
  • A/B Testing and Multivariate Testing
  • Conversion Funnel
  • Improving Site Usability
  • SEO Tools intro
  • Google Console and Search Ranking
  • Device type and Keyword optimisation
  • Key metrics and Measurement
  • Various paid channel and its importance
  • Campaign performance and optimisation
  • Analyze Sales funnel for sales and conversion drop
  • Analyze bottlenecks and optimisation scenarios

Course Key Features

Framework for Data-Driven Decisions

Framework for Data-Driven Decisions

Retail-Specific Data Sources

Retail-Specific Data Sources

Data Analysis Techniques

Data Analysis Techniques

Summary of key points

Summary of key points

Simple Design and Easy to grab concept

Simple Design and Easy to grab concept

Certification

Workshop Participation certificate from TBC one of the top universities in India

Program Highlights

Start Date
TBC
Duration
5 Total Hours on Weekends Saturday & Sunday
Program Mode
Offline / On Premises / Classroom
Program Delivery Center
TBC
Workshop Cost
INR XXXX/- Per Participant + 18% GST
Discount
Early Bird Discount 20% Off for first 10 participants Valid till TBC
Last Registration Date
TBC

About Trainer

Trainer

Rathinavel Carnapregassam

Retail/e-commerce Seasoned Analytics and Digital Commerce Leader with over 15 years of experience driving data-led transformation across global retail and e-Commerce organizations. Demonstrated success in leading large, cross-functional analytics teams, developing self-service BI capabilities, and translating complex business challenges into scalable, actionable insights. Proven ability to mentor and coach professionals across technical and leadership dimensions—resulting in measurable improvements in engagement, promotion, and performance. Adept at delivering structured training in digital analytics, customer journey optimization, data strategy, and AI-driven solutions. Committed to fostering a learning culture and enabling talent through practical, business-oriented training programs that elevate both individual capabilities and organizational outcomes.

Worked with retailers like Tesco, Carrefour, Ikea ,Lowe's for their Online business in the following areas, Digital Marketing ,Digital Analytics, Product Analytics, Customer insights, Customer Behavior/Journey Analysis, Online Merchandising, Conversion Funnel Optimization, Category Management, Marketing Campaign Analytics, Category Experience and Category Performance and Intelligence.

Frequently Asked Question

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  • Data-driven decision-making in retail is the practice of using data analytics and insights to make informed business decisions, rather than relying solely on intuition or gut feelings. This approach allows retailers to understand customer behavior, optimize operations, and improve profitability.

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  • Final year students, Fresh graduates who wants to start their career in Digital Analytics. This program is for who are keen to learn Digital Analytics

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  • This workshop will equip you with the essential skills and knowledge required to excel in digital analytics roles and enhance your employability skills during campus placements or to start your career Digital Analytics.

Registered Office:

#62 Muthu Nilaya, 1st Floor, SLV Layout
2nd Phase Naganathpura, Hosa Road,
Bangalore: 560100

Corporate Office:

91 Springboard Business Hub Pvt Ltd,
5th floor, #175 and #176, Dollars Colony,
Phase 4, JP Nagar, Bannerghatta Main Road,
Bengaluru - 560076