Rathinavel Carnapregassam
Digital Analytics Leader
Seasoned Analytics and Digital Commerce Leader with over 15 years of experience driving data-led transformation across global retail and eCommerce organizations. Demonstrated success in leading large, cross-functional analytics teams, developing self-service BI capabilities, and translating complex business challenges into scalable, actionable insights. Proven ability to mentor and coach professionals across technical and leadership dimensions - resulting in measurable improvements in engagement, promotion, and performance. Adept at delivering structured training in digital analytics, customer journey optimization, data strategy, and AI-driven solutions. Committed to fostering a learning culture and enabling talent through practical, business-oriented training programs that elevate both individual capabilities and organizational outcomes. He has successfully led cross-functional analytics teams, developed self-service BI capabilities, and converted complex business challenges into scalable, actionable insights.
Worked with retailers like Tesco, Target, and Lowe's for their online business in the following areas: Digital Marketing, Digital Analytics, Product Analytics, Customer Insights, Customer Behavior/Journey Analysis, Online Merchandising, Conversion Funnel Optimization, Category Management, Marketing Campaign Analytics, Category Experience, and Category Performance and Intelligence.
