With people checking their emails every 5 minutes, email has become one of the world’s most important form of modern communication. Email marketing is a form of marketing that can make your consumers on your mail-list aware of your products, discounts and other services. It can also be a way to promote the business and educate the audience on the authenticity of your brand and improve engagement. Email marketing helps you connect with your audience to promote your brand and increase sales. The benefits of email marketing include selling products, sharing news, improving your cart abandonment rate or telling a story.