With people checking their emails every 5 minutes, email has become one of the world’s most important form of modern communication. Email marketing is a form of marketing that can make your consumers on your mail-list aware of your products, discounts and other services. It can also be a way to promote the business and educate the audience on the authenticity of your brand and improve engagement. Email marketing helps you connect with your audience to promote your brand and increase sales. The benefits of email marketing include selling products, sharing news, improving your cart abandonment rate or telling a story.
Unlike regular campaigns, automated email campaigns allow you to send a group of targeted emails that can be scheduled and forgotten. You can automate everything from a welcome email to follow up emails on a purchase. Automation helps you restructure your communication channels to better focus on your clients by increasing creating content and return on investment. D Square can help you design, build, test and optimise your email marketing to get the best out of your business.