NOT THE SAME THING AS USABILITY

A product’s usability is designed to understand whether users can find it effective and accessible. But most often we forget to outline the differences between user experience and usability. We need to understand the User experience denotes how the product/services make them feel while on the other hand, usability is about the user-friendliness of the product.
Although it’s impossible to lay out good UX without sustainable usability. Usability is one of the vital attributes in UX to deliver effective results. A product's usability will not only denote whether it’ll be used by the customers, but other facts like information architecture, psychology, and human factors science play a major role and the basic element is to follow the user-centered design. A product/service developed according to the user will have higher chances to be used by its potential customer.

UX DESIGN IS An Ongoing PROCESS

The process of UX design doesn’t end after the display of the product or even the ultimate purchase. UX design evolves with regular feedback from its customers. The UX design team is required to refresh the product's design, bring out user suitable changes, providing the ultimate satisfaction.

UX DESIGN IS DIFFERENT FROM UI

We need to understand the differences that UX and UI design inculcate. Although, often we denote the design with visuals here in UX and UI the designs are associated differently. UI presents a surface layer of a product whereas the UX goes towards the functionalities, UX brings its attention beyond the surface level visuals and works on the functions and features of the product to build something desirable and useable.

UX DESIGN DOESN’T FIT ALL SIZES

One this has to be immaculately laid out; no one can impose or predict the customer’s experience. The better the UX designers can do for user-specific experience to promote certain outcomes. A website visitor's experience will differ as it looks out into different websites. We can’t manufacture or replicate the user experience for one product/website exactly on another website/product.
User experience design works differently in every situation; transcending itself to each user. The certain effects of usability of the product have opposite effects on two different customers.
UX design should be tailored to the purpose and values of the product, ultimately aiming to satisfy its customers.

TRADITIONAL METRICS CAN’T ACCESS THE MEASUREMENT

User experience design should be solely assumed by the statists. Regulating the product effectiveness with the UX design based on page views and conversion rates shouldn’t be applicable, since these statistics will not determine the effectiveness of a user experience.
The traditional metrics measurement is not capable of determining user satisfaction.

USER CENTRIC DESIGN

A good user experience design aligns with the understanding of the people. UX design entails a deep analysis of their user’s needs, behaviors, and desires. Also majorly the context in which they will use the product. The UX design team should build empathy and learn the requirements of their targeted users to aim their ultimate goal; user satisfaction.

UX DESIGN ON BUSINESS NEEDS

We have stated customer satisfaction being the ultimate aim of a user experience design. But while producing something people love, the UX design team should draw their attention to achieve business goals.
Product manufacturers should ruminate both satisfying the customer requirements and the aim of the business. UX design team needs to align the user and business goal to achieve a practical solution, benefiting both ends.

>> UX design focuses on the product and brand’s success through working on the functionalities of the website and the product/service. Through a good UX design, businesses are ensured about their success that aims for the user and companies’ ultimate satisfaction.