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What is UX and UX design?
Elisha Peters 30/04/2021
Elisha Peters 30/04/2021
UX is basically ‘ user experience.’ This is related to how consumers interact with a product. They evaluate their experiences on the value, function, usability, and impression of the product. For example, when an individual purchases a new coffee table that person interacts with while sitting beside it, keeping his/her drinks on the table and through that the individual evaluates its experience including the colors, material, and the physical appearance of the coffee table giving it’s a distinct outlook in the room. Companies should understand the role that a product plays in the user’s lives. User experience relies on the framework of the product and evaluates in which context it is used. The experience “User Experience” denotes what the individual thinks and feels while using the product. It should indicate the particular product’s rationality and emotions while using the product. Lastly, companies shall also understand that with the new and changed product the user experience will differ too. Companies can either lose their loyal users or the betterment/changed product holds the UX value with new heights.
User experience design is the process that is just the step behind UX. The UX team acquires and integrates the product design, providing meaningful and relevant
experiences to users. The UX design includes branding, usability, branding, and function.
There are certain areas where UX design creates practical and usable characteristics, with a framework that follows digital and physical features of the product:-
Usefulness:- products must fulfill the needs of their desired users.
Usable:- the functionality of a product should be easy to use, simple and durable.
Accessibility:- companies should focus on the accessibility of the product/services to everyone.
Credibility:- the product and the brand should be trustworthy.
Desirability:- the product should drive the urge of the users to purchase it. It should inculcate attractiveness for its targeted customers.
The product’s UX experience plays a vital role in attracting and retaining customers. It tries to fulfill the user’s needs, if the customer doesn’t enjoy using the product/ service, it can drive a poor reputation in the market. Leading to revenue loss as the potential customers moved towards the competitors in the market. it aims to provide a positive outlook to keep a user loyal to the brand. The user experience should also focus on defining the customer’s journeys with the product. When it comes to UX, it mainly focuses on products and services. What they sometimes forget to pay more attention to is the internet. In this digitally driven world, the internet plays a critical role. Businesses should attain a clear outlook of their website. They should understand a website that is slow, poorly organized, and is hard to use will drive potential visitors to leave, also will degrade the brand’s face value. The company should aim to develop a clean website that runs fast and is easy to use. This will provide a constant positive user/visitor experience. Bringing and keeping loyal users to the product or brand.
UX design team, invest time in researching their potential users and build a framework for their targeted audience. The team runs an analysis to draw their audience’s
needs and works on to satisfy those required needs by outlining the user flow and testing, frame a prototype, and also build a design language that is understandable and
accessible to everyone.
Ux design is a multifaced job. The tasks of an individual might differ in different departments of the company. UX design team or an individual UX designer works on
different areas of user information and designing;
These areas are front-end design, user research, usability testing, information design and architecture, and lastly interaction design.
Ux designers aim to create a user-centered design after a deep evaluation and analytical process about the potential customers. This process brings value to the brand
as well as the users whose ultimate needs are required to satisfy.
Ux and UX design are the vital frameworks of a company, ensuring the success of the products and services of the brand. A good UX implies the customer’s needs to the center of the design and analyses their expectation, working on to satisfy them. Through this process brand and product loyalty increases, with words spending about the brand’s product and services in the market.
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